The Wall Street Journal
What is it:
What we did:
Creative concept, graphic design
Huawei provided Aimee Song, a renowned fashion blogger, with the ultimate technology kit to report on a week end of fashion and leisure spent in New York City.
Her posts would populate a web hub reachable through a digital advertising unit hosted on WSJ.com.
Presenting Huawei devices as the technological companions of a style guru, the hub aims at associating the Huawei brand to fashion and style at the eyes of Wall Street Journal millennial readers.