What is it:
Social media programme,
What I did:
Video animation concept, graphic design, 3d glasses design
This integrated campaign for the Wall Street Journal aimed at emphasising the engagement of the client — a 3D design software company — in the development of the virtual technologies that will significantly impact society in the near future.
While the print side of the campaign mainly revolved around a 3D paper glasses gadget to be distributed with the Journal, the web side was conceived as a social media programme driving viewers to a LinkedIn page via banners incorporating both videos and user-generated content.