Ralph & Russo

What is it:
Website customer account area

What I did:
UX & UI design, content architecture

Couture house Ralph & Russo creates made to measure garments sought after by women worldwide, from royalty to celebrities alike.
They commissioned the UX & UI redesign for the private client account area on their website.
A private account is created for each client finalising an order, which can include one or more pieces of clothing.
The redesign had to be centered around a picture archive documenting the garment creation from concept to completion (purpose A).
Additionally it had to incorporate a section populated by accessories selected to specifically match the purchased garments (purpose B).
At completion of the sartorial work, it also had to host a ‘making of’ video, in view of the order delivery (purpose C).
Stylistically the new area had to stick to the same fonts, colours and guidelines set for the rest of the website.